Today, customers and brands are both addicted to discounts. To build lasting brand preference, it’s crucial to refocus promotional incentives where they have real impact and explore new ways to engage customers beyond price cuts. That’s why nine in ten brands want to reinvent their strategy for loyalty.
At Empathy Lab, we combine our deep understanding of customer motivations with growth economics, and make it real with AI technologies and creative execution. We work with you the whole way as your new strategy is built, launched, and optimized.
With ever-enriching customer connections, smarter promotional spend, growing audiences, and new data-rich customer propositions, brands with generative loyalty strategies gain a competitive advantage.