Our approach pushes at the edges of possibility to create real change with real results. Using data, AI, technology, and creativity to create powerfully empathetic moments across five frontiers. Which together lead to the most profound change for brands.
Scaled experiences
at five frontiers
Scaled experiences
at five frontiers
A new world demands a new approach. That’s why we created Empathy Lab.

Total Commerce
Empathetic brands enable customers to purchase wherever they are, on their terms, in real-time. Maximizing share of wallet by making every interaction a potential shoppable moment.
Tailored to the individual and deeply aligned with your brand’s core identity, we help you design value propositions beyond the purchase, growing long-lasting and meaningful customer relationships.
Our Total Commerce approach enables you to hardwire your organization, its technological fabric, data foundation, and creative power to bring these highly fluid journeys to life without compromise.

Next-Gen Marketing
Today, consumers expect brands to personalize communication based on previous interactions. Empathetic brands go further.
Imagine two-way conversations that respond to your customer’s context and mindset. Adapting seamlessly across channels in an authentic way.
We work with you to transform fragmented data into responsive ecosystems that convey your brand’s unique voice to each customer. By integrating Generative AI with composable APIs and cloud technology, we unlock scalable campaign ideas, maintain your brand’s tone, and simplify multi-channel execution. Fostering truly empathetic connections, millions at a time.

Omni-modal Experiences
Empathetic brands seamlessly connect physical spaces, web, app, smart devices and immersive worlds. They combine real-time data and analytics, generative AI, context-aware architecture, and event-driven technology to provide not only a bespoke customer experience at every touchpoint but adapting in real-time too.
Our teams move you beyond traditional CX. Developing human-like experiences that can understand and respond to speech, visual input, and contextual reasoning. Each customer interaction is contextually relevant, predictive and deeply personal. These are truly Omni-modal Experiences.

Generative Loyalty
Empathetic brands grow customer lifetime value by building mutually enriching relationships with each individual. Creating customer intimacy at scale.
With customer brand preferences more fluid than ever, and lower barriers of entry creating new competitors at every turn, 9 in 10 brands are looking to revamp their approach to loyalty in the next three years.
We pair creativity with cutting-edge technology and AI to create truly dynamic loyalty propositions. Building real-time decisioning and connected ecosystems to put benefits in context and offer incentives where they work. Helping you build relationships that stand the test of time.

Intelligent Products
Empathetic brands are rewriting the rules across industries. They blend products, services, AI and data to create new value propositions in a temporal, connected relationship with customers. Often powered by novel business models.
You’ll win in this new world by building a deep understanding of your customers and translating needs and desires into whitespace business opportunities.
Leveraging data, AI, and Machine Learning, we do this at pace, delivering intelligent products faster through our agile build-to-learn approach.
“EPAM is a true partner and is considered one of the key success factors in our digital transformation.
They helped us define a best-in-class tech stack and customer experience, keeping us moving at pace with quality in extremely difficult times. They revolutionised our ways of working and supported us in building our own digital centre of excellence. They were outstanding in their commitment and an inspiration to us all.”
Paul Edney
Technology Director, Channels | Primark

News & insights
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