Our work

From developing loyalty on the blockchain to creating Sweden’s first photorealistic GenAI campaign, our work sits at the intersection of creativity, technology and empathy.

Bringing GenAI creativity to life with IAMS pet food

IAMS wanted to inspire pet adoption in a way people wouldn’t forget. So, collaborating closely with IAMS' creative agency, Adam&EveDDB, we helped build a GenAI video tool that transformed personal stories into emotionally charged movie trailers. Crafted by users, powered by their prompts, and designed to win hearts. Over 8,500 videos created in less than 2 months.

Innovation in marketing effectiveness measurement with Mars

As a CPG, how do you build a better link between your media investment and incremental in-store sales? That was the challenge Mars set out to solve. Working with us, they unlocked real-time sales incrementality measurement by combining fragmented media and retailer data into one AI-ready ecosystem. The result? Insights that empowered marketing and commercial teams to test, collaborate, and drive smarter business decisions.

How Reckitt uses agentic AI for a bold global transformation

While most brands are still testing, Reckitt is scaling. Their rollout of agentic AI goes beyond the theoretical. It’s transforming how marketing gets done, placing AI technology at the center of its strategy, operations and growth agenda. They realized that isolated AI use cases weren’t enough to drive a strategic business shift. Instead, together, we created the Genesis Marketing Platform: an integrated suite of solutions that empower teams to orchestrate AI-augmented marketing workflows across the entire lifecycle. To see the full story behind one of the biggest global rollouts of agentic AI, watch the demo by Empathy Lab and Reckitt at Advertising Week Europe.

We took fans inside the Mind of a BOSS, powered by Apple Vision Pro

Together with HUGO BOSS and the Aston Martin Aramco Formula One® Team, we launched Step Inside the Mind of a Boss: an immersive, adrenaline-fuelled experience that takes motor racing fans beyond the grandstand and into the cockpit. With a mindset of peak performance, we redefined the intersection of premium fashion, luxury retail, sport and technology.

How Mars is using Synthetic Audiences to accelerate innovation

Traditional product research is slow, expensive and often too limited to keep pace with today’s markets. What if your focus groups could deliver insights in minutes, not weeks? Together with Mars, we used AI-driven audiences to cut research costs, speed up innovation and democratize testing across global teams. To see Synthetic Audiences in action, watch the demo by Mars and Empathy Lab at The Drum Live!

With Aston Martin, we revolutionised their ultra-luxury digital experience

Aston Martin aimed to create the world’s most luxurious customer experience, with a new online home to match. We helped make that happen by reimagining their digital ecosystem and expanding our partnership into a 360° collaboration. Combining data-driven strategies with seamless, cutting-edge experiences, we set them up for lasting success.

Reinventing Joe & The Juice’s digital experience, from transactions to connections

Joe & The Juice, a modern juice bar and coffee shop, set its sights on growing from 300 to over 1,000 stores. Focused on building long-lasting, sustainable relationships with customers and maximizing store productivity, they were looking for a digital transformation that would empower their vision. Empathy Lab was selected as a partner able to deliver a full collaboration – spanning digital business, CX strategy, design, build, and marketing. The result: a transformed digital ecosystem and omnichannel experience that boosted conversion, reduced checkout times, cut abandoned carts, and paved the way for future growth.

With Trace, we rewarded the commitment of tennis fans globally

Sport only exists because of the fans. However, lovers of the game get little recognition for the time, energy and loyalty they pour into their passion. The Momentum collection changed that. For eight days, we gave them the chance to claim something beautifully unique as a reward. We partnered with Trace – an innovative startup focused on fan recognition – to turn every match into a collectible memory incorporating digital artwork generated from official match data. And with 777,000 claims from 75,000 people across 110 countries, the impact was undeniable.

Blending AI + human wit to create a bolder brand world for one of Sweden’s biggest insurers

Despite its history and size, Dina Försäkringar remained a relatively unknown brand. With the magic of generative AI, plus real-world humour and vision, we brought this well-established yet quiet brand to life. Giving it a memorable look and voice that truly connects with people.

We restyled loyalty with HUGO BOSS, on the blockchain

We are working with HUGO BOSS to completely redesign their loyalty program, globally. Built on the blockchain, our data-powered concept creates tailored rewards based on customer behavior, on and offline. It delivers the most personalized, tokenized, rewards for the most devoted customers. The impact was felt within days.

Using AI to match the right talent at Port of Antwerp-Bruges

Port of Antwerp-Bruges launched Havenjobs, a platform designed to consolidate all port-related job opportunities to address the challenges of filling vacancies. But then faced another challenge: accurately filtering thousands of interim vacancies. By integrating generative AI, we helped refine job matching, improving both accuracy and user experience, ensuring the port could continue attracting the right talent.

With Linköping, AI plus human ingenuity is helping shape young futures

How do you get high school kids excited about vocational learning when the general consensus is that it’s ‘boring’ and limits their career choices? With GenAI, we helped Linköping municipality change the narrative. To paint a new picture, highlighting the real-world skills and huge variety of opportunities on offer. The result? A renewed buzz around vocational paths.

With Vue we bring the big screen experience to everyday channels

Together, we built a creative studio that produces blockbuster content and targeted campaigns to keep audiences connected beyond the big screen – every single day. By finding creative ways to entertain them in their everyday lives, across every format and channel, we’ve built a loyal fan community and increased sales from social channels by 220%.

Working with WWF to reimagine the iconic Earth Hour

This is the story of how we created a new vision, brand and campaign for the world’s largest grassroots environmental movement. How we launched "The Biggest Hour for Earth". How we inspired and engaged people around the world to pledge 410,000 hours of nature-positive activities to celebrate our planet.

A natural evolution for the expert in natural beauty & well-being

Aroma-Zone set itself the challenge to adapt to the growing demand and increasing number of visitors through digital channels. We’ve helped it grow its footprint across Europe with a slick new e-commerce platform that beautifully blends educational content and a joyful online shopping experience. One year after launch, online business has been growing +30% YoY. Organic traffic has increased +150% as SEO positions have improved. Average basket is also growing, even though traffic is moving more and more to mobile.