Synthetic Audiences

Synthetic Audiences

Create synthetic audiences with GenAI to accelerate research and reveal deeper customer insights.

Synthetic Audiences helps marketing teams understand customer wants and needs faster. Part of the AI accelerator suite by Empathy Lab, it creates digital personas that behave like real people – to test content, concepts, and products at scale, delivering insights without the cost or delay of traditional research. 

 

Fully customizable and adaptable, you define persona attributes, choose segments to test, and deploy Synthetic Audiences in your own environment – keeping data secure and control in-house. Synthetic Audiences provides consistent, repeatable responses, with clear explanations tailored to what matters most for your team.

 

By connecting multiple data sources, it uncovers hidden patterns and deeper connections. Teams can iterate in minutes instead of weeks, reduce risk before launch, and make confident, data-driven decisions. The result: research that’s faster, flexible, and cost-effective – combining human behavior with AI precision.

Key benefits at a glance

Accelerate research and testing

 

From idea to insight in minutes, not weeks. Synthetic Audiences mimic real people, so you can test content, concepts, and products fast – without the usual delays.

Gain actionable insights, faster

 

Every Synthetic Audience response comes with explanations. Your team sees not just what works, but why – helping campaigns and products land with real impact.

Reduce risk before launch

 

Test more concepts safely, without real-world consequences. Synthetic Audiences helps refine campaigns and products before launch, giving teams confidence in their decisions.

Customize personas for your needs

 

Pick the attributes, segments, and categories that matter. Our solution adapts to your testing goals, whether you’re checking a new product, webpage, or campaign concept.

Save time and reduce costs

 

Unlimited testing means fewer expensive live trials and faster decisions. You’ll get insights efficiently – at a fraction of the cost of traditional research. Testing has been proven to reduce the cost of assessing product concepts by up to 300 times per trial.

Scale research across teams

 

Invite multiple users, run unlimited tests, and focus on what matters most – while keeping every bit of data secure and fully under your control, right in your own environment. Scale confidently, collaborate easily, and never compromise on security.

Everything you need to start testing ideas

 

Synthetic Audiences is implemented in three main phases, each delivering value by reducing the cost of testing product concepts by up to 300 times per trial.

 

Phase 1: Focused pilots in a single category across 2 to 3 markets. This builds confidence and delivers immediate savings on concept testing.

 

Phase 2: Expansion across more categories and markets, unlocking broader insights and scaling efficiency.

 

Phase 3:  A full enterprise view across all categories and markets. At this stage, Synthetic Audiences identifies high-potential concepts that might otherwise have been overlooked, driving even greater value.

A look behind the technology that powers Synthetic Audiences:

A cloud- neutral app

 

Synthetic Audiences is portable across clouds, giving you full control, lower costs, and freedom from vendor lock-in.

LLM-agnostic smart synthetic audiences

 

LLM-independent, Synthetic Audiences ensures flexibility, future-proofing, and human-like responses from synthetic personas.

RAG (Retrieval-Augmented Generation) for context-driven insights

 

Synthetic Audiences allows you to pull in context from multiple sources to get outputs that are relevant, clear and actionable.

API-first

 

Synthetic Audiences is built API-first to connect with other systems or AI use cases.

Paul McCormick

Meet Paul McCormick, Head of Consulting at Empathy Lab. With 20 years leading digital and data transformations, Paul helps brands turn AI-driven research into faster, smarter decisions. Connect with him to explore how Synthetic Audiences can unlock deeper customer insight at scale.

Get in touch