Download the recap of the session by Thomas De Vos below
The PDF document you will receive is a playbook for making the leap from experiments to outcomes. To make marketing run at machine speeds without losing the human edge. Inside the document, you'll find clear criteria to tell assistants, automations, and true agents apart; the impact matrix that spotlights the use cases worth betting on; and the seven guardrails that keep your rollout fast, safe, and accountable.