From entity-driven content to the rise of AI search, 2026 is redefining how brands are found and trusted online. As LLMs like ChatGPT and Gemini supplement traditional search engines, the rules are changing fast. So, what does it take to be cited, surfaced, and selected in a world where algorithms and humans both decide what matters?

On this episode of Empathy and the Algorithm, Ivan and Matti break down the overlap between classic SEO and the new frontier of GEO (Generative Engine Optimization). Discover why being model-ready means more than keywords, how to synchronize your story across every channel, and why content quality and authority are more critical than ever.

Tune in for practical strategies to future-proof your brand:

• How to create content that LLMs and search engines love
• Why entity-focused storytelling wins citations
• The KPIs that matter in an AI-first era
• Why SEO isn’t dead, and why you don’t have to choose between Google and AI
  

Ready to make your brand discoverable, no matter how search evolves?

Listen to the full episode here.