First published by Emerce
Smart growth: data quality and innovation at scale
The CMO’s role in building trust through smarter data and deeper stories.
Jul 17, 2025
In the latest Agency Talk episode on Emerce TV featuring Patrick van der Vliet (Senior Director of AI & Immersive Experiences at Empathy Lab) and Mark van Hattum (CEO of Follo) go deep into how brands can build stronger emotional connections in an AI-driven environment. Discover the rise of the empathetic brand, bringing together AI-driven personalization, creative intelligence and ethical data strategies. Learn how the CMO and their team can lead the way in the next step of customer trust, storytelling and scalable customer experiences.
Watch the full interview below.
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