From pressure to performance: Driving Retail Media growth in a shifting landscape

The Retail Media landscape is undergoing a rapid and fundamental shift. Once a quiet revenue stream, Retail Media Networks (RMNs) are now under intense pressure to scale, standardise, and prove their value to increasingly discerning advertisers. In this blog, members of our Retail & Commerce Media Committee share their perspectives on the biggest challenges and opportunities facing RMNs today. From mounting revenue expectations and measurement scrutiny to AI-driven innovation and the rise of programmatic access, they explore how retailers and brands are adapting to stay competitive. 

Read the full Q&A featuring our very own Diaba Abebrese on IAB Europe’s website.