Driving smart demand: using AI to power promotion personalization at scale

Customers don’t just want discounts, they want to feel understood and appreciated.

Apr 24, 2025

Andrew Doyle , Head of Loyalty & Promotions
London

Imagine a world where promotions aren’t one-size-fits-all but are finely tuned to each customer’s unique journey. In today’s rapidly evolving retail landscape, blanket discounting no longer cuts it. Instead, we need hyper-personalized, data-driven strategies that do more than just attract attention – they build loyalty and drive sustainable growth.

Personalized promotions consistently outperform mass offers yet scaling them remains a challenge for most retailers.  That’s why Empathy Lab’s Andrew Doyle and Eagle Eye’s Sarah Jarvis came together to explore how predictive AI is transforming routine offers into dynamic customer experiences that resonate on a personal level.

 

Watch the recording of their webinar below: a practical session filled with insights and real-world examples.

 

Watch the recording

And if you’re ready to go further, our white paper expands on these ideas with a deeper exploration of the technologies, frameworks, and opportunities driving the future of personalized promotions. 
 
Fill out the form to download it and discover how real-time data and targeted personalization are not only driving growth but also shifting billions in revenue toward those who dare to innovate.

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Andrew Doyle
Head of Loyalty & Promotions , London
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