Conversion starts long before your interface

Most CRO practices revolve around click data, session behavior and A/B testing – the measurable signals that show what a visitor does, but not why. Yet, it is precisely this ‘why’ that determines whether a user buys, hesitates or drops off.

To uncover what truly drives action, digital leaders Michiel Ooms (Head of Digital Design at Canyon Bicycles), host Tomas Hesseling (Strategic Advisor and Emerce TV), and our very own Jaap Kooij (Head of Growth Benelux) teamed up for an exclusive talk on consumer behavior.

Watch as they explore the shopper mindsets, decision-making and behavioral insights that rarely show up on a dashboard. They also address the questions that matter: what is a buyer thinking at the critical moment of purchase? What triggers hesitation and what removes it? And how can AI help to turn behavioral insights into a foundation for sustainable, omnichannel growth?