Why agentic AI is redefining the marketing operating model

From prompts to performance: the agentic inflection point for marketing

Feb 05, 2026

Thomas De Vos, Innovation strategist, Empathy Lab

| Gent, Belgium

Ready to move from experiments to outcomes and make marketing run at machine speed without losing the human edge?

This download recaps Thomas De Vos’s UBA masterclass into a playbook for making that leap. Inside, you’ll find clear criteria to tell assistants, automations, and true agents apart, automations, and true agents; the impact matrix that spotlights the use cases worth betting on; and the seven guardrails that keep your rollout fast, safe, and accountable.

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