Creativity without a system is just a spark. A system without creativity is just machinery. The brands winning right now have learned to ignite both.
Empathy Lab at MAD//Fest 2026
Craft for feeling. Build for growth.
Empathy Lab at MAD//Fest 2026
Craft for feeling. Build for growth.
Join us at the MAD//Fest Beach Bar 2026.
At MAD//Fest 2026, Empathy Lab by EPAM is bringing that conversation to life at our Beach Bar in the Heritage Site.
We're exploring what the brands defining the next decade are building next: a growth operating system where creativity, data, technology and AI work as one. This is the work we do with the world's most ambitious brands. MAD//Fest is where we'd like to do it with yours.
Are you attending MAD//Fest 2026? The festival is fast-paced, and our calendar fills quickly. If you'd like to connect with the Empathy Lab team - whether over a cold drink at the beach bar, a meeting in the CMO lounge, or a quick conversation between stages - get in touch now.
Meet our team at MAD//Fest
David Billings, Group Marketing Director / CMO
David leads Empathy Lab’s marketing strategy and growth. He works with CMOs and brand leaders to connect data, creativity, media, and commerce into unified, AI-ready growth systems. Ask him about his session on the CMO stage or meet him in the CMO Club.
Liz Salway, Managing Principal, Global Marketing Solutions
Liz supports global clients in harnessing their data to deliver smarter, high-impact customer acquisition and retention strategies. To talk about how we helped Mars bridge the gap between media spend and real-time sales incrementality, Liz is your go-to.
Diana Abebrese, Global Retail Media Lead, EMEA
Diana helps our clients build and scale their retail media networks. She’s passionate about working with clients on next-gen AI-enabled solutions that drive not just incremental high-margin revenues, but also relevant omni-channel customer experiences.
Isobell Lawrence, Digital Director
Isobell leads digital platform strategy, specializing in helping brands scale content, commerce, and loyalty ecosystems through cutting-edge AI automation and modern, integrated architectures that turn complex customer journeys into seamless growth.
Daniel Kranz, Global Strategy Director
Daniel bridges the gap between creative brand strategy and enterprise technology to help organisations realise their growth potential.
Phil Wilce, Creative Director, EMEA
Pushing creative at the limits of technology to make stand out, emotionally resonant work that changes the way brands connect with people.
Sarah Hirst, Digital Engagement Lead
Sarah has been collaborating with clients to deliver successful digital marketing initiatives for over 15 years.
Alexandra Jorge, Director, Marketing Consultant (Content)
AJ (Alexandra) bridges the gap between creativity, marketing and innovation, to help brands develop the generative content models at the centre of their Growth OS.
Katie Robinson, Director, Digital Engagement
Katie leads digital engagement programs, specializing in bridging the gap between brand expectations and technical delivery. She steers complex projects from brief to execution to ensure product quality, on-time delivery, and maximum business value.
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