Bite Size
Empathy Lab brings cutting-edge entertainment to a mobile device near you — like the one in your pocket.
Sony Pictures Home Entertainment came to Empathy Lab to create a new sales avenue for their downloadable movies and expand their direct-to-consumer sales opportunities. In partnership, we created highly customized selling concepts, multi-faceted management strategies, and sophisticated technologies to transform Sony's vision into a reality. After testing multiple business models, each with iOS applications for iPhone and iPad, we were able to facilitate increased sales using a "movie clips" distribution platform to promote and sell downloadable movies. The resulting multi-purpose media sales platform not only addressed the needs of any mobile platform (iOS, Android, WebOS, Windows Mobile), but also allowed Sony Pictures Home Entertainment to expand their direct interactions with potential consumers.