Rogers Communications Case Study

Access When & Where You Want it

Empathy Lab collaborates with Canada's largest communication company so no one has to miss a single Maple Leafs game.

Rogers Communications is one of Canada's largest and most widely known communications companies. Charged by a relentless commitment to providing their consumers innovative and usable technologies, Rogers engaged Empathy Lab to catapult their user-centric services to the next level. We collaborated with the Rogers team to create Rogers On Demand Online (RODO), the first TV Everywhere online Video-on-Demand service provided by any cable or satellite TV provider. Canada's premiere online destination for on demand primetime and specialty TV and Movie programming, Rogers customers choose when and where they want to watch their favorite shows, movies, and exclusive web-only extras. We also created a custom video experience to support the streaming of all 64 games for the FIFA World Cup, NFL, NFL Network, NFL Redzone, and (of course) Maple Leafs' hockey.

Results

  • Provided Rogers customers with exclusive, innovative, and more user-centric means to view content
  • Created first video-on-demand system of any global cable company

Key Capabilities & Technologies Used

  • Strategic planning and business requirements management
  • Interaction design
  • Visual design
  • Website development
  • Full custom application development for authentication, user management, and entitlements
  • Custom video player development
  • Quality assurance
  • Operational support
  • Incident/enhancements management
  • Multi-party, multi-time zone project management