Unless you’ve been sleeping these past five years, you know there’s been a changing of the guard. Physical media has been unceremoniously replaced by digital media and consumers are better for it.
But are you?
For most brands in the M&E space, the answer depends on how fully they’ve embraced this new reality. Those in denial have had to shutter divisions and down-size staff to bring costs in line with shrinking advertising, sales and subscription revenues. Those who saw the signs and made preparations are seeing their brands enjoy a new level of relevance and their business model expand to include new streams of income.
Since our inception, Empathy Lab has been helping MSOs, studios, publishers and networks envision, operationalize and monetize their digital content through compelling consumer experiences across web, mobile, tablet, and now set-top boxes, Smart TVs and other connected devices. From TV Everywhere solutions to the electronic sell-through of movies via smart-phones to the complete reinvention of a revered brand in the form of an application experience, Empathy Lab delivers.
We understand the technologies, solutions, players and models in this highly complex and rapidly evolving ecosystem. We help turn ideas into strategies and strategies into fully deployed products. We can help optimize existing programs or launch entirely new ones. Our focus is the global market and we are currently engaged with major brands throughout the US, Canada and Europe leveraging the latest in broadband technologies to bring world-class content to every connected consumer device.
The Psychology of Media Piracy
TV Everywhere for Canada's Biggest
Innovative, Electronic Sell-Through Applications, for Sony