our focus
You can do a little of everything, or you can do a few things very well. We choose to focus on the five digital tactics that support most mission-critical corporate initiatives.
Ecommerce
Coffee is for closers.
Empathy Lab understands the reality of online retail. Only one thing that matters: conversion. Either your AOV goes up or you start looking for another job.
We know that when performance is everything, the design of the ecommerce experience directly impacts business outcomes. We conceptualize, design and build transactional experiences that achieve specific sales objectives and enhance your brand. We blend proven and emerging technologies to your advantage.
Selected Case Studies
Social Networking
It pays to be a good host.
A good party host brings a mix of people together – then lets the guests forge their own connections and find conversations that engage them. Same goes for your online community, because when consumers talk to each other – in an environment carefully designed and supported by brand – it can be magic.
Empathy Lab knows how to help brands strike the right balance in dialogue with their online communities. We are experts in the appropriate and effective application of this tactic within your overall brand strategy.
Selected Case Studies
Broadband
If you've got it, flaunt it. If you don't, consider getting it.
From made-for-the-web “advertainment,” to the rise of user-gen video, to streaming full-length Hollywood features to your laptop – web video has come a long way in a short time. A few years ago, no one watched video online. Today, users demand it.
Empathy Lab was among the first digital agencies to launch a fully-realized broadband experience. And we haven’t looked back since: we continue to work with media powerhouses, creating experiences that impress users and achieve business objectives – including monetizing rich media.
Selected Case Studies
Digital Marketing
Online success is never a zero-sum game.
Consumers used to be limited by geography. If it wasn’t within a short drive, it wasn’t within reach. Now they can choose from thousands of providers across the country or around the world. How can one business – your business – stand out?
Empathy Lab specializes in learning what makes users tick – and turning that insight into compelling digital applications and assets that make them wonder how they ever managed to survive before the Internet.
Selected Case Studies
Intranets / Extranets
This is not consumer marketing (it's harder and more money is at stake).
Corporations don’t always pay attention to the user experience of their intranets and extranets. Their captive audiences are expected to make do – which is why so many of them opt out.
That’s not how Empathy Lab does intranets and extranets. We design them like we design all other digital assets: for end-users with very specific needs. By focusing on the people who will use the system, the information they require, and the tasks they will perform, we create systems that capitalize on efficiencies and improve productivity.
Selected Case Studies