Empathy Lab and Scholastic give kids even more reasons to love reading with "The Stacks" online tween community. For over 87 years, Scholastic has created quality products and services that educate, entertain and motivate children and help enlarge their understanding of the world around them. Through this engaging social network, centered around the books and characters that make Scholastic a global leader in publishing, education and media, kids can sign up, create a personalized profile with their own avatar (created on the site through some pretty cool and creative interactivity), add "widgets" (cool games, quizzes, and other activities from around the scholastic online properties) to their profiles, update their mood, friend other users and send "shout-outs" to their friends, and generally be a part of the fun, all in a safe age appropriate environment.
After conducting research with die-hard WWE fans, Empathy Lab created a new video experience for WWE.com. In addition to a bigger video screen and more advanced functionality, our page gives the fans easy access to more of the hard-hitting videos they crave through multiple playlists attached to every video. Post-launch, video views immediately increased by 77% and ad impressions rose by 95%.
Empathy Lab just launched the latest in a series of sites for Quigley Corp., best known as the company behind Cold-EEZE zinc lozenges. We helped spearhead their “Cold Fight 360” strategy that showcases their full product line – Cold-EEZE to reduce the duration of colds, Immune Support Complex 10 to increase the body’s ability to fight colds, Organix cough drops for symptom relief, and Kids-EEZE for congestion relief for young folks. At press time, reports were still unconfirmed that this relationship is the reason why Empathy Lab employees have not taken any sick days this year.
Fuji Bicycles, one of the world’s oldest bicycle manufacturers, has teamed with Empathy Lab to redefine their online brand experience. The site, which offers customers a complete product catalog, has enabled the company to engage its customer’s with expanded content, parts and accessories offerings and international localization support. The site was also developed to leverage an identical architecture for the company's other brands, Kestrel Bicycles and SE Bikes, while providing unique experiences for the different audiences.
Hewlett-Packard taps Empathy Lab to develop an innovative IA and design prototype and presentation featuring their new TouchSmart product.
Cablevision, one of the nations leading telecommunications, entertainment and media companies, hired Empathy Lab to redesign their Optimum Store website. The site, which offers Cablevision customers exclusive discounts on computers, telephony equipment and consumer electronics, will be re-platformed onto ATG as well as completely rethought from a merchandizing and user experience perspective.
The start of the 2008 PGA tour saw the groundbreaking relaunch of thegolfchannel.com, revealing a true online community for golfers featuring thousands of videos, robust social networking and personalization tools, the most advanced Tour scoreboard on the web, specs and reviews of over 80,000 golf products, and premium-access content and features for paid subscribers.