Empathy Lab

Feb 08, 2012
21st Century Branding
Tim Singer, VP, Design Director

We’ve officially evolved from an age of crafting one-way messages and clever one-liners promoting monolithic brand identities to an age of building tools for grassroots brand ambassadors.
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Feb 08, 2012
What the Hell is Pinterest?
Michele Miller, Director, Content Strategy

Pinterest is a great example for brands in unlearning a long-standing strategy. It’s no longer about the hard sell. It’s about tuning in to your audience’s interests and empowering them to express themselves.
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Nov 08, 2011
Good Thoughts: Inside the mind of EL’s lead UX on American Red Cross
Michele Miller, Director, Content Strategy

Your typical e-commerce end users are customers who browse or search for products, add them to their cart, and check out. In the Red Cross donation experience, the real question that we were faced with was, “What are donors buying?”
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Nov 08, 2011
Online Giving For Good
Lisa Kagel, Senior Account Director

Just like banking, buying airline tickets and sharing photos, new digital tools and platforms are making it easier to spread the word, donate and volunteer for worthy causes.
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Oct 13, 2011
Playing the Content Game
Michele Miller, Content Strategist

Content is the new conversation starter. And in actuality, it’s really not new at all. It’s always been there, just waiting to be noticed.
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