We’re the team that give

brands a 30-year head start

We’re the team that give

brands a 30-year head start

As part of EPAM, a global leader in digital engineering, cloud and AI-enable transformation, we have the native technical expertise that help brands navigate today’s technology-centric challenges.

 

Data scientists, technologists, AI experts, strategists and creatives work together to blend technology mastery with human-centered creativity. Helping you serve your customers like never before. 

“AI has fundamentally changed the marketing landscape. At the same time as creating new exciting possibilities for brands, it also comes with associated levels of complexity that’s left brands in need of a new breed of partner. Empathy Lab is built on EPAM’s proven strengths.

 

Allowing us to go beyond traditional solutions, turning advanced technologies like AI into tools that create new opportunities for brands to engage customers and differentiate themselves in competitive markets. For our clients we’re here to provide clear, actionable strategies powered by innovation.”

Yury Bialykh

CTO, Empathy Lab

Consuelo Córdoba
Lead Web and Digital Analyst, London

Consuelo is a digital analytics consultant driving business growth through data-informed strategies.

Alexander Stassen
Director Experience Consulting, Amsterdam

Alex is a creative strategist, helping clients strategize and launch new propositions and experiences to market.

Sibylle Friedberg
Director, Program Management, Amsterdam

Sibylle is all about building strong, lasting partnerships between our clients and teams. She specializes in creating environments where team members feel encouraged and trusted. Resulting in effective and successful projects, delivering high quality outcomes for both clients and end users.

As an agilist, Sibylle continuously seeks new ways to learn and share her knowledge. You can regularly spot her with a box full of Lego or Post-its, swapping traditional presentations for interactive and engaging sessions. Serious fun, leading to results that everyone can be proud of.

Alice Lee
Head of Next-Gen Marketing Consulting, New York, USA

As Head of Next-Gen Marketing Consulting at Empathy Lab, Alice Lee draws on two decades of guiding brands through waves of digital disruption. She pairs a strategist’s eye with a technologist’s curiosity, translating complex data and marketing stacks into growth plans. Whether championing AI pilots, mobilizing global teams, or pursuing the next big shift, Alice is known for turning bold ideas into scalable reality, and continues to explore emerging tech and innovation. Alice’s curiosity expands outside of work and has led her to explore over 100 countries. She hopes to see them all one day.

Julie Synave
Senior Business Development Manager, Gent

With 14 years in digital transformation and business growth, Julie excels in Total Commerce projects that drive real impact.

Liz Salway
Senior Digital leader, London

Marketing and advertising executive supporting clients to harness the power of their data to deliver better consumer acquisition and retention strategies.

Iva Filipovic
Senior Experience Consultant, Brussels

Iva Filipovic explores emerging technologies to deliver strategic recommendations and innovation across diverse industries.

Arnaud Geyskens
Senior Director Technology, Gent

Arnaud bridges business & tech with 20+ years in digital, driving commerce, AI innovation & leading solution architects.

Sarah CR Claeys
Director, Content Design, Brussels

Sarah CR Claeys is our Director of Content Design for EMEA, where she leads the development of innovative content ecosystems for top-tier clients. With extensive expertise in user-centric storytelling and strategic content creation, Sarah ensures brand narratives resonate deeply with their intended audiences and achieve measurable results. Passionate about storytelling, she helps brands effectively connect with their audiences through compelling narratives.

Freddie Leigh-Akompi
CIO Loyalty Technologies, London

Freddie is a seasoned technology consulting leader with over 20 years of experience leading transformation programs.

Pierre Pôlet
Head of Operations & Director of Delivery

Pierre Pôlet leads Operations and Delivery for the Digital Engagement Practice in EMEA, combining empathy, passion, and strategic leadership. He also co-leads Empathy Lab’s Brussels office.

Rob Hoekman
Head of CTO Office EMEA, Amsterdam

Rob has worked in digital technology for over 20 years. He uses his strong engineering and design background to shape adaptive digital architectures for clients in consumer packed goods & retail that unlock avenues for growth. Jazzed about the convergence of real-time data, immersive experiences and compelling services powering the platforms of the future, he’s keen to paint and pave the paths that make these real. Outside of work, he attempts electronic side-projects, and writes about AI/ML & gen AI in relation to art history and creativity.

Kim Tielen
Manager in Digital, Amsterdam

Kim is a seasoned e-business specialist in the digital industry with expertise in program management, delivery management, project management and account management. Throughout her career, she has consistently demonstrated her ability to thrive in fast-paced environments and build meaningful relationships. With a sharp eye for detail and a commitment to precision, she always seeks out lasting solutions and maintains a solid, controlled approach to her work. Whether she's working independently or as part of a team, she always strives to be reliable, sharp, and smiling.

Phil Wilce
Creative Director, EMEA, London

Pushing creative at the limits of technology to make stand out, emotionally resonant work that changes the way brands connect with people.

Mike Jessick
Managing Director, Head of Experience Consulting, Research & Strategy, London, UK

Mike leads EPAM’s Experience Consulting practice, specializing in CX, digital strategy, and designing future-ready customer experiences. 

Leon Jacobs
Executive Creative Director, Brussels

Leon brings three decades of advertising experience to the world of innovation, digital experiences and campaigns.

Rochelle Wang
Director, Experience & Innovation Consulting, Amsterdam

With 14 years of working on the world’s most loved brands, Rochelle loves to turn conventional thinking on its head.

Ben Hall
VP, Go-To-Market, New York

Ben has led transformative marketing programs at the intersection of creativity, technology, and customer experience for brands like Meta, Samsung, Spotify, Ally Bank, and Diageo. At Empathy Lab, he helps companies build the future of marketing: the infrastructure, AI, creativity, and data intelligence that let them scale intimacy, not just efficiency.

As marketing enters its most radical shift yet, Ben partners with the C-Suite to help them navigate what brand means in the agentic era and turn that vision into measurable growth.

Bonita Darkoh
Lead Strategist, Digital Marketing Strategy, London

Bonita is an award-winning digital advertising professional specializing in paid media, strategy, and blending creativity with insights.

David Billings
Chief Strategy Officer, London

David is Chief Strategy Officer at Empathy Lab by EPAM, where he helps global brands re-architect marketing, commerce and loyalty for an AI-mediated world.

Robin Smith
VP, Head of Digital Growth, New Jersey, USA

Robin brings 20+ years of experience driving digital transformation, product innovation, and customer experience for global brands. As head of Digital Growth for North America, she leads multidisciplinary teams of client partners, experience leaders, specialists and sales professionals to accelerate digital revenue, strengthen practice capabilities, and shape the next generation of EPAM’s digital offerings. Robin unites strategy, design and technology with a collaborative, pragmatic, client‑first approach to solving complex challenges.

Victoria Morrison
Global Head of Marketing, Empathy Lab, London

Victoria is Global Head of Marketing at Empathy Lab, helping turn today’s complex challenges into exciting brand opportunities. She joined EPAM in 2018 via the acquisition of digital agency TH_NK where she spent five years leading marketing and new business. Victoria’s background is in driving go-to-market for businesses in the advertising, media, digital and technology space, including leading PR strategy for several agencies, the commercial arms of The Walt Disney Company UK and News UK. She also helped to launch the not-for-profit initiative Inspiring Fifty, established to spotlight the incredible women in tech across Europe. 

Mathieu Van de Velde
Associate Director, Marketing Consulting, Gent

Mathieu is a seasoned strategist who helps global brands build effective, data-driven marketing ecosystems at the intersection of technology, creativity, and performance.

Sarah Hirst
Digital Engagement Lead, London

Sarah has been collaborating with clients to deliver successful digital marketing initiatives for over 15 years.

Federico Valori
Head of Digital Technology, EMEA, London

Federico is an accomplished technology leader in driving digital transformation and operational excellence.

Sappho Payne
Director, Experience Consulting, Amsterdam

With over 25 years of experience, Sappho bridges technology, business, and people in global digital programs.

Patrick van der Vliet
Senior Director, AI & immersive experiences, Amsterdam

Patrick is an accomplished executive with over two decades of experience growing and leading digital agencies and experience and growth consulting practices. His expertise spans business and experience design, marketing and commerce, entertainment, tokenized engagement, blockchain and mixed reality. As Senior Director of the immersive experience practice, Patrick is at the forefront of innovation and explores how it can transform digital ecosystems. He leads initiatives in metaverses and agentive experiences, that merge the physical and virtual worlds with ai, blockchain and immersive technology. 

Paul McCormick
Head of Digital Business, London

Paul is a strategy consultant with a 20-year track record in digital and data transformations across sectors.

Amelie Deschamps
Business Director, Brussels

Amélie brings 20+ years of digital experience, blending CRM, creativity, and AI to craft adaptive, user-centered experiences.

Virginie Simeons
Director, Marketing & Digital Engagement, Brussels

Virginie is a versatile digital and integrated marketing consultant with over 10 years of cross-functional experience in business development. She excels in orchestrating omnichannel innovation, enhancing brand resonance, and boosting customer engagement. Virginie has worked across diverse sectors, from FMCG and NGOs to real estate and luxury, cultivating a strategic and holistic role focused on key accounts. Known for her commitment to excellence and attention to detail, she combines a strategic analyst’s mindset with intuitive discernment. Bringing autonomy, positivity, and pragmatism to every project she undertakes.

Yury Bialykh
CTO, Empathy Lab, Boston, USA

Yury Bialykh is CTO of Empathy Lab and CTO, Digital at EPAM. With 15+ years in engineering and consulting, he has led cloud and platform transformations for Fortune 500 clients including SAP, Fidelity, Toyota, Southwest and Cigna across marketing, financial services, retail and travel. At Empathy Lab he partners with strategists and creators to build AI-native products and platforms that turn brand ambition into measurable customer value. Outside of work, Yury recharges by traveling with his family, reading widely, and tinkering with side projects.

Che Lung
Salesforce Core Clouds, CoE Leader EMEA, Amsterdam, Netherlands

Che brings 18+ years of Salesforce expertise, driving transformative cloud and CRM solutions across EMEA.

Sophie Blondiaux
Marketing Manager & ESG lead, Brussels

Sophie leverages 10+ years in digital agencies to boost marketing strategies for clients and her agency.

Dawn Carey
Senior Director, Program Management , Amsterdam

Dawn is a Programme Manager with 15 years’ experience delivering enterprise solutions and managing multimillion-euro digital campaigns.

Frederic Snauwaert
Director, Experience Design, Brussels

Fred's mission is to bring each brand’s unique vision and identity to life in the most spectacular way.

Nicolas Borgis
Head of Growth, Digital Practice, EMEA, Paris

Nicolas leads the Digital Practice in EMEA, bringing deep expertise in digital transformation and strategy. With hands-on experience in technologies like Databricks, data governance, and large language models (LLMs), he combines visionary leadership with practical know-how. 

 

Nicolas excels at aligning business goals with innovative tech solutions, making him a trusted partner for organizations navigating complex digital landscapes. 

EMEA

 

Our studios

 

Belgium | France | The Netherlands | Switzerland | United Kingdom

 

Our delivery network

 

Belarus | Bulgaria | Croatia | Georgia | Hungary | Latvia | Lithuania | Montenegro | Poland | Portugal | Serbia | Spain | Ukraine

United States

 

Our studios

 

Boston | Los Angeles | New York | Philadelphia | San Jose | Washington DC

We help brands think, not just speak
What we do
Empathetic brands are built differently
Our difference